Trella, Egypt’s largest digital trucking marketplace operator, reorganised its business model and improved efficiencies, whist staying flexible to the needs of both carriers and shippers, in order to ride out adversity during COVID-19.
Like many other firms, supply chain disruptions stemming from lockdowns and factory closures strained Trella’s finances. Yet the company continued to pay truck operators, while facing a money collection challenge from corporate shippers hit by the pandemic.
"We had to reorganise our business model to find efficiencies, and processes we needed to improve on,” says Hatem Sabry, Trella’s CFO.
"Staying connected to our carriers and shippers was the main focus during COVID-19,” he says.